Sunday, October 21, 2012

Instagram's Specular Reflections


To look at why we place value on images of ourselves, I started to look into theory. In order to better understand why we have a need to make social media platforms such as Instagram in the first place.

In my first post I brought up the phenomenon of mirror recognition, which is when a child first looks in the mirror and is able to identify themselves as the image in the mirror. It is at this point that the child is separated from the outside world, and now has a place in the physical environment.  It is this point in our lives that we are first placed into what can be called the social symbolic. Our lives from then on revolve around images, and how those images relate to the image that we now have of ourselves in this world of the visual. Elizabeth Grosz in her reading of Jacques Lacan and his views on this specular recognition says that the body “becomes the organizing site of perspective, and at the same time, an object available to others from their perspectives – in other words, both a subject and an object.” (Grosz,37-38.)

Sigmund Freud had a couple different ideas for the ego, including one that he called the narcissistic ego. He regarded the narcissistic ego as having a storehouse of libido, “a kind of psychic repository or dam where libido can be stored from its various sources throughout the body in the anticipation of finding appropriate objects in which it could be invested.” (Grosz, 33.) As Lacan describes the self can be both subject and object, so the ego can then invest value or libido towards itself as object. Images of the self, either in a mirror or pictures serve as sources of validation for the ego. Grosz says that Lacan saw the ego as a product of the internalization of others. It becomes what he calls a map for the body’s “psycho-social meaning.” (Grosz, 43.)

The ego, or the self is formed off the interactions and investments with others and its own body. It is formed through a network of interactions, a continually weaving mesh of fluctuating identity.  This identity is formed through in how the self views itself in relations to others. Imagining others viewing them, and  viewing themselves in the reactions of others. Lacan says that “its fascination with specular reflections will forever orient it in an imaginary direction.” (Grosz, 43.) The imaginary is the identification with images, and the investment that we give to them.

I believe that it is pretty easy to see how Instagram is just another venue that allows us to invest value to ourselves as visual objects. Being able to take photographs of yourself is not a part of any new technology. Feeling validated by images is not new. This app is simply adding to the lexicon of investing into the visual imaginary of ourselves. However, what this has provided is a larger platform to exercise these validation needs.

On my own Instagram account I have people following me that I’ve never met, including people from other countries. We have access to visually connect with the world. Of course you can change your privacy settings so that you have to approve people that follow you. But is seems that most people do not, and this includes myself. I have 42 followers at the moment. And I’ll admit that sometimes I feel that the number isn't high enough. And I do get a sense of validation when someone new follows me, or if someone likes my photos. I do know some people that do not care how many people follow them, or how many people like their photos. They only downloaded the app so that they could take pretty pictures for themselves.

But either way, whether you are taking filtered pictures for yourself or for the world, you are still investing into the narcissistic ego. You are still experiencing self-validation thanks to the visual interactions of Instagram. And once again, these don’t even have to be pictures of yourself but they can also be pictures of things you are doing. They are still connected to you, extensions of your ego. 

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